EcoHub Launches the “PACT – Partnership for a Circular Future” Program with Support from the Coca-Cola Foundation

Published: 29.8.2025

Baku, Azerbaijan – EcoHub, as the implementing partner, in collaboration with the Coca-Cola Foundation, has launched the PACT – Partnership for a Circular Future program. The initiative was officially presented during a high-profile launch event attended by representatives from government, industry, and civil society. Developed in coordination with the Ministry of Ecology and Natural Resources, the program’s objectives include advancing sustainable waste management, promoting the circular economy, and expanding partnerships across sectors. A key innovation of the program is the integration of cutting-edge digital technologies to enhance the efficiency and transparency of plastic waste collection. Ms. Tukezban Aghababayeva, Director of EcoHub, highlighted the program’s strategic focus on leveraging digital solutions to transform how plastic waste is collected and managed. Ms. Rana Mammadova, General Manager of Coca-Cola Bottlers Azerbaijan, underscored the importance of collective action—by working with government agencies, youth organizations, and businesses—to drive meaningful improvements in waste sorting and recycling for a cleaner, more sustainable world. Set with a goal to collect 300 tons of plastic waste, the PACT program is currently being rolled out across five countries—Azerbaijan, Türkiye, Saudi Arabia, Kazakhstan, and Uzbekistan—with additional support from the Global Environment and Technology Foundation (GETF). About PACT (GETF & Coca-Cola Foundation Partnership) The Partnership for a Circular Tomorrow (PACT) is a multi-country platform established by the Coca-Cola Foundation and the Global Environment & Technology Foundation (GETF). It invests in scalable solutions and service delivery models aimed at reducing packaging waste, strengthening recycling systems, and promoting inclusive and sustainable waste management across the Eurasia and Middle East region. In 2025, PACT launched its inaugural phase, supporting high-impact initiatives in Azerbaijan, Türkiye, Saudi Arabia, Kazakhstan, and Uzbekistan. Its key focus includes uplifting waste workers, scaling innovative waste enterprises, and driving circular innovation that transforms both environments and communities.